Customer Relationship Management (CRM) is a set of disciplines, methodologies and software that help an enterprise organize the way it manages customer interactions and relationships. It gives you the capability to interact with your customers through any channel they choose, as well as a way to track and maintain real-time records of customer interactions so a complete view of the customer can be established.
CRM typically includes all business processes in sales, marketing, and service that touch the customer. For example, an enterprise might build a database of its customers that describes relationships in sufficient detail so that management, salespeople and people providing service can access customer and prospect information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer has purchased, and so on.
PSSI offers two customer relationship management solutions that enable small to medium-sized businesses to acquire, retain and develop profitable customer relationships. All of our CRM systems can be integrated with one or more of our accounting, distribution or manufacturing systems for a completely integrated information system.
The Sales Force Automation functionality inherent in each of the systems allows you to increase productivity by automating key aspects of the selling cycle, maximizing team selling effectiveness with advanced sales tools and making informed decisions based on accurate visibility into the sales pipeline.
All of our systems give you the capability of analyzing your customer data quickly to make informed business decisions. Marketing features let you identify and target the most profitable prospects, manage and track all aspects of campaigns in one place and analyze campaign ROI to increase marketing efficiency.
Customer service and support help resolve customer questions, issues and requests quickly for the highest-quality customer experience. They capitalize on new cross-selling opportunities and provide convenient self-service solutions to customers. Customer issues will be effectively and efficiently addressed, reducing the time and resources it takes to support your customers.
